1. On-Page SEO: This involves optimizing the elements on your website—things like your content, headings, images, internal links, and meta tags. Since these are factors you control directly, on-page SEO is the foundation of a strong SEO strategy.

2. Off-Page SEO: Off-page SEO focuses on actions taken outside of your website to improve its authority and reputation. This includes building backlinks, increasing brand mentions, and boosting your domain credibility. It plays a big role in improving rankings, driving traffic, and establishing trust with both users and search engines.