This SEO Full Course video by Simplilearn serves as a comprehensive guide for both beginners and professionals looking to master Search Engine Optimization. It begins with the fundamentals of SEO and its crucial role in digital marketing, while also highlighting the top 10 digital marketing certifications to enhance your skills. The course dives into essential strategies like in-depth keyword research and how Google ranks websites. Hands-on sessions cover Google Ads and proven methods to achieve top rankings on Google. You’ll also learn about effective content marketing strategies, YouTube SEO, and how to perform a complete SEO audit. The course further explores the use of AI tools such as ChatGPT for SEO, and how it can function as a search engine to simplify optimization. In addition, it covers on-page and off-page SEO, frameworks like the Go-to-Market strategy, and digital marketing tools like MailChimp to help you elevate your campaigns with real impact.