The first step to effective SEO is making sure your page satisfies search intent.
You’ve already learned about the 3 Cs of search intent—but how do you know what to write to truly meet the searcher’s needs? The answer lies in studying your competitors.
Top-ranking pages are there for a reason. Google considers them the most relevant and useful results for that specific query. By analyzing these pages, you can uncover what’s working—whether it’s content structure, format, depth, or tone—and use those insights to create something even better.
You’ve already learned about the 3 Cs of search intent—but how do you know what to write to truly meet the searcher’s needs? The answer lies in studying your competitors.
Top-ranking pages are there for a reason. Google considers them the most relevant and useful results for that specific query. By analyzing these pages, you can uncover what’s working—whether it’s content structure, format, depth, or tone—and use those insights to create something even better.
