Google Ads PPC management
Google Ads management that pays for itself
PPC management is the ongoing work of building, testing, and tuning your Google Ads so every dollar goes to clicks that turn into customers. We set up conversion tracking first, cut wasted spend, and report results in leads and cost per lead, not just clicks.
Who is Google Ads management for?
PPC is for businesses that want leads now, while SEO builds, or that already run ads and suspect they’re wasting budget.
Local service businesses
Contractors, clinics, law firms, and home services that win customers from “near me” and city searches.
B2B and SaaS companies
Teams that need demo requests and qualified pipeline, not cheap clicks from the wrong audience.
Ecommerce stores
Shops that need Shopping and Performance Max campaigns tuned for return on ad spend.
What’s included in PPC management?
Every Google Ads engagement includes these six deliverables.
Conversion tracking
Calls, forms, and purchases tracked through Google Analytics 4 and Google Tag Manager before we spend a dollar.
Keyword and audience research
High-intent keywords, match types, and a negative keyword list that blocks irrelevant searches.
Campaign build
Search, Performance Max, remarketing, or Shopping campaigns structured around your services and locations.
Ad copy and testing
Responsive search ads, assets, and extensions written and tested against each other every month.
Bid and budget optimization
Search-term reviews, bid strategy tuning, and budget shifts toward the campaigns that bring in leads.
Landing page recommendations
Specific changes to the pages your ads point to, so more of the clicks you pay for turn into leads.
What is the Google Ads process?
The first 60 days set up tracking and find what converts. After that, the work is steady testing and trimming waste.
- Week 1Audit. Review your current account, tracking, competitors, and landing pages.
- Weeks 1–2Track. Set up or fix conversion tracking for calls, forms, and sales.
- Weeks 2–3Launch. Build or restructure campaigns, ads, keywords, and negatives.
- Weeks 3–8Learn. Daily checks while campaigns gather data; cut wasted searches fast.
- MonthlyOptimize. Ad tests, bid and budget changes, a report in plain English, and a review call.
How much does Google Ads management cost?
Management starts at $750 per month. Your ad budget is separate and paid directly to Google, so you always see exactly what you spend on ads.
Starter
$750/mo
For ad budgets up to $5,000/month. One to two Search campaigns for a focused service area.
Most popular
Growth
$1,500/mo
For ad budgets of $5,000–$15,000/month. Up to five campaigns, including Performance Max and remarketing.
Scale
12% of spend
For ad budgets above $15,000/month, minimum $2,500/month. Multi-channel campaigns and advanced tracking.
Compare Google Ads plans
| Plan | Starter | Growth | Scale |
|---|---|---|---|
| Monthly management fee | $750 | $1,500 | 12% of spend (min $2,500) |
| Monthly ad spend managed | Up to $5,000 | $5,000–$15,000 | $15,000+ |
| One-time setup fee | $500 | $1,000 | $1,500 |
| Campaigns | 1–2 Search | Up to 5 | Unlimited |
| Campaign types | Search | Search, Performance Max, remarketing | Search, Performance Max, Display, YouTube, Shopping |
| Conversion tracking (GA4 + Tag Manager) | ✓ | ✓ | ✓ |
| Keyword research and negative keywords | ✓ | ✓ | ✓ |
| Ad copy writing and A/B testing | ✓ | ✓ | ✓ |
| Search-term and bid optimization | Every two weeks | Weekly | Several times a week |
| Call tracking | — | ✓ | ✓ |
| Landing page recommendations | — | ✓ | ✓ |
| Audience and remarketing strategy | — | ✓ | ✓ |
| CRM and offline conversion import | — | — | ✓ |
| Reporting | Monthly report | Monthly report + review call | Live dashboard + calls every two weeks |
Not ready for monthly management? A one-time Google Ads account audit costs $750 and gives you a prioritized list of fixes for wasted spend, tracking, and structure. All plans run month to month after an initial three-month term. Ad spend is always billed by Google directly to you.
Why run Google Ads with an SEO team?
Paid and organic search work better when one team manages both.
Ad data picks your SEO keywords
Ads show which searches actually convert within weeks, so SEO and content effort goes to keywords that are proven to bring in customers.
Stop paying for clicks you’d win free
As your organic rankings grow, we pull back ad spend on searches where you already rank at the top.
Better pages lower your costs
Faster, clearer landing pages raise your Quality Score, which can lower what you pay per click.
Google Ads questions, answered
How much does Google Ads management cost?
Our management fee starts at $750 per month for ad budgets up to $5,000 a month. Larger accounts are $1,500 per month, or 12% of ad spend above $15,000 a month. A one-time setup fee of $500–$1,500 covers tracking and campaign build.
Is the ad budget included in the management fee?
No. Your ad budget is billed by Google directly to your card. Our fee covers strategy, setup, optimization, and reporting, so you always see exactly what you spend on ads.
Who owns the Google Ads account?
You do. We build campaigns in your account, or give you full admin access to one we create for you. If you ever leave, you keep the account, the campaigns, and all the data.
How long until Google Ads brings in leads?
Search campaigns usually start getting clicks within days of launch. Expect the first four to eight weeks to be a learning period while we cut wasted spend and find the keywords that convert.
What's the minimum ad budget you recommend?
For most local service businesses, at least $1,500 to $2,000 a month in ad spend. Below that, there usually isn't enough data to optimize well, and SEO may be the better first investment.
Should I run Google Ads or invest in SEO?
Ads bring traffic the day they go live but stop when you stop paying. SEO and AEO build traffic that lasts. Many clients use ads for immediate leads while SEO builds, and we use the ad data to pick SEO keywords.
Contact us · Google Ads PPC
Get a Google Ads proposal.
Tell us about your business and your ad budget. If you already run ads, we’ll look at your account before we talk.
- A reply by email, usually within one business day
- A free call to talk through your goals
- A written proposal with deliverables and price, no obligation
Prefer to start with data? Get a free AI visibility audit.
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