Extension updated in June 2025 (v7.3.0) with renewed permissions and UI improvements.
Network
Extension uses data on over 53 million websites and 100 million keywords with location simulation, SERP ranking changes, competitor insights, on-page SEO checks (47+ metrics).
Official Provider
Extension is published by Semalt.com / Semalt LLC (based in Kyiv, Ukraine, established 2013).
Diverse Services: Semalt offers a variety of SEO services including keyword research, automated link building, site audits, and competitor analysis. They also have an extension to check rankings and website issues.
Focus on AI: Semalt has introduced AI-powered SEO solutions, which suggests a commitment to using modern technologies for optimizing SEO strategies.
Structured Pricing Plans: They offer different plans, including a 14-day trial for $0.99 and discounts for longer subscriptions, catering to different needs and budgets.
Potential for Positive Results: Some users have reported positive results with Semalt, mentioning improvements in keyword rankings, increased organic traffic, and good customer service from account managers.
Backlink Boosts: Some sources suggest Semalt is good for backlink boosts and simple backlinking campaigns, which can be beneficial for startup websites.
Cons
Potential for Fraudulent Activity: Some users have claimed that Semalt is a fraudulent company that takes money in advance but doesn’t deliver on its promises or send reports.
Poor Customer Service: Multiple users have reported negative experiences with Semalt’s customer service, stating it can be unresponsive and unhelpful, especially regarding refund requests.
Unsatisfactory Results: Several users have expressed dissatisfaction with the lack of results from Semalt’s services, even after purchasing packages.
Adding Meaningless Keywords: There are accusations that Semalt adds meaningless keywords to customers’ websites, which can potentially harm search engine rankings.
Not a Universal Solution: Semalt’s AutoSEO package might not be effective for all types of markets and niches, indicating that its one-size-fits-all approach may not always yield optimal results.
Concerns about Transparency and Management: Glassdoor reviews mention a lack of transparency and proper management within the company.
