Ultra‑precise local rank tracking (ZIP/city and map pack results)
Daily rank tracking across engines & devices (mobile vs desktop)
Clean, customizable visual reports with white-label support
Easy integrations with Google Analytics, Search Console, and Data Studio
Scalable for agencies and multi-site users
Core tool lacks built‑in advanced keyword research or backlink analytics
Basic plan missing audit & Data Studio integration
Learning curve for less experienced users due to granular filtering and reporting depth
No mobile app critical for on‑the‑go monitoring