Multisite support: Works on Google, YouTube, Amazon, eBay, Etsy, Bing, DuckDuckGo, Pinterest, Twitter.
Comprehensive metrics: Offers monthly search volume, CPC, competition, 12-month trends for 20+ sites, plus Moz DA/PA, SEO difficulty, traffic estimates, YouTube tags & metrics.
Fast insights: Delivers instant data overlays and widgets directly in SERPs and other sites.
Data dependency: Some queries require credits; free version offers limited metrics.
Server reliance: Sends keywords to its server—might concern privacy-conscious users.
Potential site breaks: Frequent fixes needed due to changes in site HTML (e.g., Google updates).