What is Frase?
Founded by Tomas Ratia and headquartered in Boston, Frase has steadily gained popularity, particularly after being acquired by Copysmith in 2022. This strategic acquisition enhanced its AI capabilities and broadened its feature set. Over the past year alone, Frase has seen a 33.33% increase in the number of companies adopting the platform, showcasing the rising demand for AI in digital marketing.
Frase’s main strength lies in boosting the speed and effectiveness of content production. It’s especially useful when paired with industry-standard SEO tools like Ahrefs and Semrush. In fact, 75.7% of marketers use Frase to complement these tools, enabling faster content delivery and better optimization for search engines.
With Frase, businesses can generate well-structured outlines, identify SEO gaps, and optimize content to rank higher on search engine results pages (SERPs). Its user-friendly interface and AI-driven insights make it a reliable solution for creating data-backed, high-performing content at scale.
Frase Features
Frase offers four core features that simplify and enhance the content creation process:
Research: Frase cuts down research time by analyzing top-ranking search results. It provides detailed insights such as word count, number of headings, and domain authority—giving you a solid foundation for content planning.
Outline: Based on AI-driven research, you can quickly generate outlines or create them manually. This helps structure your content effectively and ensures it covers relevant points.
Write: Frase enables users to generate complete SEO-optimized drafts, including blog intros, headings, FAQs, and more. The AI writer is designed to produce content aligned with search engine expectations.
Optimize: You can improve existing content by comparing it with top-performing competitors. Frase highlights keyword gaps and gives suggestions for boosting your rankings.
Additionally, Frase supports multilingual content optimization, including languages like English, French, German, and Dutch—making it a valuable tool for international SEO campaigns.
Frase Benefits
Frase offers a wide range of benefits for content creators, marketers, and SEO professionals:
Faster Content Creation: Save time with AI-powered tools that handle research, outlining, and writing in one platform.
Improved SEO Performance: Optimize content using real-time competitor data to boost search engine rankings.
AI-Generated Content: Create high-quality blog posts, intros, FAQs, and outlines with minimal manual effort.
Comprehensive Research Tools: Quickly analyze top-performing pages to guide your content strategy.
Content Gap Identification: Discover missing keywords and topics to make your content more complete and competitive.
Multilingual Support: Optimize content in multiple languages including English, French, German, and Dutch.
User-Friendly Interface: Easy to navigate and suitable for beginners and experienced marketers alike.
Cost-Effective Alternative: Provides many features of premium tools like MarketMuse at a more affordable rate.
Frase empowers you to create smarter, SEO-friendly content faster—helping you stand out in a competitive digital landscape.
How Does Frase Work?
The process begins with Research. Frase scans the top-performing pages on search engines for your target keyword and extracts key data like word count, number of headings, backlinks, and commonly used questions. This gives you a snapshot of what’s ranking and why.
Next, in the Outline phase, Frase uses this research to automatically generate a content structure. You can customize it or use it as-is, giving your article a strong and SEO-optimized foundation.
Once the outline is ready, you move to the Write phase. Here, Frase’s AI writer helps generate full drafts, introductions, FAQs, and even custom sections, all tailored to your topic and keyword.
Finally, in the Optimize step, Frase compares your content to top competitors and highlights areas to improve, such as keyword usage, readability, and content depth.
With support for multiple languages and seamless integration into your workflow, Frase helps you create smarter, search-ready content quickly and efficiently.
Other SEO Content Optimization & AI Writing Tools Besides Frase
To begin, select “Optimize Existing Content” when creating a new document. You can either import your content via URL or paste it directly into the editor. For instance, if you’re optimizing a published article—like a review—you can simply paste the link and enter your target keyword.
Frase then pulls data from the top-ranking pages for that keyword. You can click “Optimize Your Content” or jump straight to Research View to explore how others have approached the topic. This view shows critical SEO metrics such as total word count, number of headings, links, and image usage.
Beyond the overview, Frase provides tabs like Headings, Questions, Stats, News, and Wiki to help guide your optimization. These insights show what your competitors are covering and help fill in any content gaps.
When you go to the Optimize tab, you’ll see your Topic Score, keyword suggestions, and a heatmap. The topic score reflects how well your content matches competitor keyword usage. You don’t need to use every keyword—these are suggestions, not strict rules. Aim to meet or exceed the average topic score for a better chance at ranking.
The heatmap visually shows how often and where each keyword appears in top 20 SERP results, helping you fine-tune placement.
Frase gives you actionable insights to boost your content’s performance without starting from scratch.
Frase: Unique Selling Points
Frase stands out in the crowded SEO and AI writing space with several standout features that enhance both content creation and optimization:
Backlink Insights: Frase helps identify backlink data from top-ranking pages, giving you a competitive edge by highlighting backlink opportunities.
Unlimited Article Creation: With Frase, you can generate unlimited SEO-focused articles—saving you up to $25 per hour by reducing reliance on freelance writers.
Google Docs Integration: Frase integrates directly with Google Docs, making it easier to streamline your workflow without switching platforms.
Multilingual Support: Whether you’re targeting audiences in English, French, German, Dutch, or beyond, Frase supports multiple languages—no need for separate tools as your business grows internationally.
Team Access: You can add up to three users on a single Frase account, making it perfect for small teams or collaborative content creation.
Built-in Plagiarism Checker: Frase includes a plagiarism detection feature, eliminating the need for third-party tools to ensure content originality.
Advanced Content Analytics: Get deeper insights into your content performance with Frase’s robust analytics dashboard, helping you track optimization progress and content quality.
API Access: Developers can integrate Frase’s capabilities into custom applications using its API, enabling more flexible and scalable content solutions.
These features make Frase a powerful and versatile tool for content marketers, SEO professionals, and digital teams looking for an all-in-one solution.
Summary
The platform is especially helpful for marketers, writers, and SEO professionals who want to save time without compromising on quality. With built-in tools for research, outlining, writing, and optimization, Frase makes it easier to manage your entire content workflow in one place.
While it may experience minor glitches from time to time, its overall performance and feature set make it a strong asset for individuals and teams alike. Whether you’re working solo or as part of a larger organization, Frase can significantly enhance your content strategy and output.